Naples Housing Market Update – Mid Year Market Report
(Data from July 2025 compared to July 2024)
A Market Defined by Stability and Desirability
Source: Naples Area Board of REALTORS® December 2024 Market Report
Naples, Fla. (July 31, 2025) –
Naples continues to prove its strength as one of Florida’s most sought-after housing markets. Despite shifting economic conditions and active price negotiations, the area’s desirability is keeping values steady. In July, pending sales jumped nearly 20% year over year, with 807 homes going under contract compared to 673 last July. Sellers are clearly making strategic adjustments—over 1,200 price decreases were logged—but buyers remain engaged and motivated. On average, homes closed at 94% of list price.
Naples Area Board of REALTORS® (NABOR®), April 2025 Market Report. Full report available here.
Inventory and Buyer Confidence
Inventory remains elevated compared to last year, rising 11.4% to 5,224 properties, but has been trending downward since peaking in March at 7,483. That steady drawdown reflects consistent buyer activity. New listings slipped slightly, down 7.2% from July 2024, while closed sales edged up 2% overall. Single-family sales were the standout, climbing 12.7%, with pending contracts in that segment up more than 30% compared to last July.
Cash continues to play a huge role in Naples. With nearly half of July’s purchases made without financing, fluctuations in mortgage rates have had limited influence. Still, expectations of future rate cuts are sparking urgency among buyers, who anticipate prices will rise further once borrowing costs ease.
Prices: Perspective and Equity
While July brought modest declines in median prices, homeowners are still sitting on significant equity compared to pre-pandemic years.
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Condominiums: Median price fell 10.1% to $422,500, but that’s still well above the $240,000 level of July 2019.
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Single-Family Homes: Median price declined 6% to $670,000—again, far higher than the $409,500 median six years ago.
This long-term perspective reinforces that today’s market is stable, not correcting.
Spotlight on Naples Beach Area
Perhaps the clearest indicator of continued demand came from the Naples Beach submarket (34102, 34103, 34108). Single-family home sales there surged 81.8% in July. That momentum tightened supply from nearly 15 months a year ago to just over 12 months today.
The Bottom Line
Naples real estate is in a strong position. Pending sales are on the rise, inventory is balancing out, and long-term equity remains compelling for both buyers and sellers. If sales activity continues at this pace—and the area avoids major storm disruptions—2025 could finish with higher overall sales than last year.
Ready to Buy or Sell?
Whether you’re looking for a seasonal getaway or a full-time residence, let me help you navigate this evolving market. Contact me today to get started!
It’s time.
Shawn Stuben
