Naples Housing Market Update – June 2026
(Data from May 2025 compared to May 2024)
Navigating the Shift. Opportunities in a Changing Naples Market
Source: Naples Area Board of REALTORS® December 2024 Market Report
Naples, Fla. (June 26, 2025) –
While headlines may focus on economic uncertainty, the Naples market continues to show signs of resilience—especially for sellers who know how to play it smart. In May, strategic pricing led to a notable uptick in pending sales, while expanded inventory gave buyers more breathing room. Yes, we’re in a shifting market—but in Naples, that often means opportunity for those willing to adapt.
Naples Area Board of REALTORS® (NABOR®), April 2025 Market Report. Full report available here.
Inventory is Expanding—A Welcome Shift for Buyers
Total active listings grew by 23.9% year-over-year, with 6,524 properties on the market compared to 5,265 last May. This expanded inventory offers buyers more selection across price points and neighborhoods, helping to balance the market and promote more thoughtful, value-driven purchases.
Over 2,000 properties—roughly 31% of listings—saw price reductions in May. These adjustments are working: buyers are responding, and the homes with strategic pricing are moving.
Pricing Reflects a More Balanced Market
The overall median closed price in May was $590,000, a 9.1% decrease from the previous year. This isn’t a cause for concern—it’s a return to balance after several years of extraordinary pandemic-fueled appreciation. In fact, this recalibration is creating new opportunities for both primary and investment buyers looking for long-term value in Naples.
Notably, luxury single-family homes in Naples Beach (34102, 34103, 34108) saw an 18.6% increase in median price, up to $2.71M. This highlights ongoing strength in high-demand areas, even amid broader market adjustments.
Closed Sales Dip—But Context Matters
Closed sales were down 16.5% in May, with 779 homes closing compared to 933 last year. This is consistent with broader economic caution and increased time on market, which rose to an average of 86 days (a 26.5% increase). However, Naples continues to outperform many other markets in Florida, holding steady in value and desirability even as other regions cool.
Fewer New Listings, More Opportunities for Serious Sellers
New listings in May were down 22.9%, with 952 new homes hitting the market compared to 1,235 in May 2024. This restraint in new inventory, coupled with high-quality existing homes priced to sell, creates room for well-prepared sellers to stand out. Properties that are presented well, priced right, and marketed professionally are still seeing strong interest.
What This Means for Buyers and Sellers
Buyers: With more inventory, softened pricing, and sellers increasingly open to negotiation, now is the time to act. Waiting for interest rates to drop could mean missing the window to buy at today’s adjusted values.
Sellers: The market is rewarding those who are realistic, flexible, and motivated. Homes with strategic pricing and thoughtful presentation are selling. Equity gains from recent years still give most sellers room to negotiate while staying ahead.
Naples Still Leads in Desirability
Despite global and national economic uncertainty, Naples remains one of Florida’s most resilient and attractive real estate markets. From strong luxury sales to increased buyer activity in more affordable segments, the fundamentals here remain sound—and the lifestyle continues to draw interest from across the country and around the world.
Whether you’re considering buying, selling, or simply exploring your options, I’m here to help you make the most of the current moment in Naples real estate.
Ready to Buy or Sell?
Whether you’re looking for a seasonal getaway or a full-time residence, let me help you navigate this evolving market. Contact me today to get started!
It’s time.
Shawn Stuben
