January 24, 2026 – December closed out the year with one of the clearest signals we’ve seen in a while that buyer confidence is returning to the Naples market. Closed sales were up 28.8% year-over-year, jumping from 600 in December 2024 to 773 in December 2025. That kind of growth doesn’t happen without motivated buyers and realistic sellers meeting in the middle.
Pending sales also increased 12.5%, which tells me this momentum is not just a one-month event. It’s carrying forward into early 2026. Buyers are active, and contracts are being written.
At the same time, pricing has stabilized into something much healthier for long-term market strength. The overall median closed price dipped 5% year-over-year to $570,000. That doesn’t indicate weakness; it reflects a market where sellers are adjusting expectations and pricing homes in a way that encourages action. This is exactly how volume comes back into the market.
Inventory tightened slightly, down 3.8% overall, with total active listings dropping from 5,938 to 5,714. Fewer new listings entering the market (down 19%) combined with stronger sales is a classic sign of improving balance.
Naples Area Board of REALTORS® (NABOR®), Decmember 2025 Market Report. Full report available here.
Single-Family Homes: Strong Demand, Tightening Supply
The single-family sector had an exceptional month:
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Closed sales increased 29.3% (311 → 402)
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Inventory dropped 9.1% (2,888 → 2,626)
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Median price softened slightly by 2% to $750,000
This tells a powerful story. Buyers are absorbing inventory quickly, especially in the single-family space. Even with a modest pricing adjustment, demand remained strong enough to push sales volume significantly higher. When inventory drops and sales rise at the same time, it usually signals a tightening market ahead.
Condominiums: Activity Accelerating
Condominiums were just as active:
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Closed sales up 28.4% (289 → 371)
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Median price down slightly to $435,000
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Inventory up just 1.2%
This is a very healthy combination. More buyers are entering the condo market while inventory remains nearly flat. That’s a recipe for continued absorption and potential pricing stability as we move deeper into season.
Market Pace: Slightly Slower, But More Intentional
Average days on market increased from 84 to 94 days. This reflects a more thoughtful buying environment. Buyers are selective, inspections are thorough, and negotiations are detailed. That’s not weakness; that’s maturity. It creates cleaner transactions and fewer emotional decisions on both sides.
What This Means Moving Into 2026
This market is no longer driven by urgency or speculation. It’s driven by confidence and realism.
We’re seeing:
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Buyers who feel comfortable making decisions
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Sellers who understand today’s pricing environment
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Stronger transaction volume
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Moderating prices that support sustainable growth
That combination creates opportunity on both sides of the table.
For buyers, it means negotiation power still exists, especially on homes that are priced ambitiously.
For sellers, it means well-priced properties are moving quickly and attracting real demand.
Bottom Line
December confirmed what I’ve been watching build throughout the second half of the year: Naples is transitioning into a balanced, confident, and stable market. Sales activity is rising, inventory is tightening in key segments, and pricing has normalized in a way that supports long-term health rather than short-term spikes.
This is the type of market where smart strategy matters most. Pricing, positioning, and timing are now the difference between sitting and selling.
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Shawn Stuben
