Naples Market Report (Data from September 2025 compared to September 2024)
Momentum Builds as Buyers Step Back In and Sellers Adjust for Season
Source: Naples Area Board of REALTORS® 10/24/2025 Market Report
Naples, Fla. (November 3, 2025) –
September isn’t usually known for fireworks in real estate — it’s a shoulder month between summer slowdowns and the return of snowbirds. But this year, Naples broke the pattern. Pending and closed sales both surged in September, signaling that confidence is returning on both sides of the market.
Naples Area Board of REALTORS® (NABOR®), April 2025 Market Report. Full report available here.
Market Momentum
Pending sales climbed 21% year over year — a rare lift for September — while closed sales jumped nearly 11%. It’s also the first time since 2019 that September activity outpaced pre-pandemic numbers.
A quieter hurricane season helped, but so did growing buyer motivation. After months of cautious observation, many buyers are stepping in — and sellers who price strategically are being rewarded with faster showings and stronger offers.
Overall inventory has tightened from early-year highs, dropping from 13.1 months in January to 7.1 months by September. That balance is key: enough listings to create choice, but not so much that the market feels flooded.
For Buyers: Opportunity with Leverage
While the luxury sector remains competitive, mid-tier homes are seeing fresh movement thanks to slight rate relief and improved insurance costs.
The median home price has eased to $550,000, down 6.3% from last year — giving well-qualified buyers more room to negotiate.
Longer average days on market (107, up from 83 days) means buyers have a little breathing room to evaluate options, but that window won’t stay open long. With pending contracts rising sharply, desirable homes that are priced right are still going quickly.
Bottom line: this fall offers a rare combination — a little more inventory, slightly softer pricing, and motivated sellers ahead of season. Serious buyers should be ready to move when the right property hits.
For Sellers: Pricing Realistically Pays Off
Naples remains one of the most desirable markets in the country, but overpricing is costing sellers time and money. Many are holding onto homes that aren’t appreciating while paying high insurance and maintenance costs. The data shows it clearly: overpriced properties sit, while market-ready listings close.
If you’re considering listing before season, now’s the time to fine-tune your pricing strategy and presentation. Buyers are back — but they’re value-driven and comparison-savvy. Homes that show well and align with recent comps are still commanding strong results.
Tip: Even in the luxury tier, sellers who adjust expectations early tend to net more in the end than those who “wait for the market to come back.
Regional Highlights
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Naples Beach (34102, 34103, 34108): Single-family sales up 54% and condos up 23% — proof that lifestyle properties near the water remain hot.
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East Naples (34114 etc.): The most single-family closings overall, though total volume dipped 10.9%.
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Central Naples: The only region where new single-family listings increased, up 8.5%.
These shifts reinforce what we’re seeing on the ground: coastal demand is rising again, and inventory inland is stabilizing — positioning the broader Naples market for a balanced, active winter season.
Looking Ahead
As we move into season, the Naples market is showing a healthier rhythm: increased showings, shorter negotiation windows, and more realistic pricing on both sides. With consumer confidence building and insurance costs easing, both buyers and sellers have reason for optimism heading into the holidays.
Ready to Buy or Sell?
Whether you’re looking for a seasonal getaway or a full-time residence, let me help you navigate this evolving market. Contact me today to get started!
It’s time.
Shawn Stuben
