Naples Market Report — October 2025
Source: Naples Area Board of REALTORS® 10/24/2025 Market Report
Naples, Fla. (November 3, 2025) –Prepared by Shawn Stuben Naples Properties
As we move into peak snowbird season, the Naples real estate market is showing clear signs of renewed momentum. October brought a noticeable rise in open-house traffic and an uptick in buyer activity, reflecting improved affordability and stronger consumer confidence compared to earlier this year.
The Naples Pulse
October’s data signals a decisive return of buyer confidence.
New listings rose 27.2% year-over-year (1,566 vs. 1,231), offering buyers more options across both single-family and condominium segments. Pending sales saw an even more dramatic surge — up 48.5% (790 vs. 532) — indicating that buyers are not just looking, they’re acting.
These trends reflect a market shifting back toward balance while still benefiting from steady luxury-driven demand.
Naples Area Board of REALTORS® (NABOR®), October 2025 Market Report. Full report available here.
Demand Accelerates Into Season
Seasonal traffic has begun earlier than usual, and affordability is improving as interest rates ease and insurance costs stabilize compared to last year. Buyers who had paused earlier in the year due to macroeconomic uncertainty are stepping back in, encouraged by better pricing alignment and expanded inventory.
Cash buyers remain dominant, representing 58% of all October sales — keeping Naples firmly positioned as a preferred destination for out-of-state and international capital.
Sales Strength Across All Segments
Closed sales rose 33.4% in October (663 vs. 497), reinforcing that demand is translating into real transaction volume.
Inventory grew 6.7% to 5,386 properties, while the market recorded 8.1 months of supply — still below the ~12 months typically considered a fully balanced market in our area.
While activity is normalizing, the Naples market continues to outperform national trends due to its unique luxury appeal and strong relocation pipeline.
Price Trends in a Premium Market
Overall pricing remains stable with the median closed price at $575,000, a subtle 0.9% increase from October 2024. Sellers continue to adjust to current market realities, reflected in 1,161 price reductions during the month.
Yet prices remain significantly higher than pre-pandemic levels — for context, the median price in October 2019 was $329,790, underscoring Naples’ long-term value trajectory.
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Single-Family Homes: Median price declined slightly to $700,000 (-2.8%)
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Condos: A major contributor to new supply, with new listings up 42.3%
Strategic pricing remains essential, but quality properties — especially renovated or newly built — continue to command strong attention.
Supply Dynamics
Inventory continues to expand at a healthy pace, giving buyers more breathing room. While months of inventory increased, it remains below balanced-market thresholds, illustrating that Naples is still a high-demand environment with steady absorption.
The rise in condo inventory is particularly notable, driven in part by owners who delayed listing earlier in the year and are now re-entering the market or pivoting to seasonal rentals.
Property Class Insights
Both single-family homes and condominiums saw meaningful movement in October.
Condos delivered the largest increase in new listings, reinforcing their role as an attractive entry point for seasonal residents and investors.
Spec homes absorbed well throughout October — a signal that demand for turnkey luxury remains strong, especially among relocating buyers who prefer immediate, hassle-free occupancy.
Luxury Migration & Capital Inflow
Naples continues to attract high-net-worth buyers seeking tax advantages, lifestyle upgrades, and long-term stability. Migration from high-tax states remains a major driver of demand, keeping the luxury segment resilient even as the broader market cools nationally.
This ongoing influx helps sustain pricing strength and ensures active competition for best-in-class homes.
Seasonal Outlook
With stronger buyer activity, growing inventory, and stable prices, Naples heads into snowbird season with solid footing. Supply is expanding, demand is rising, and buyers are responding to improved affordability and market clarity.
For sellers, strategic pricing and quality presentation remain key. For buyers, increasing options and easing conditions make this an opportune moment to engage.
Your Naples Advantage
If you’re considering buying or selling in Naples, expert guidance is essential. Our team provides data-driven strategy, discreet access to off-market opportunities, and a refined approach tailored to the luxury market.
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Shawn Stuben
